Blog #2- Week 6 Topic

Radio Days

Before the innovation of television, radio has been the first device to allow for sharing and mass communication, especially to illiterate audiences (Levi Zeleza 2014). The radio was used to broadcast information and news to the local area.

The early implication of radio was that they were; broadcasted in local areas to spread news of great importance to people. The radio also played classical music or orchestra to put interest to the people living in the local areas. “Public radio played important public service roles because their mission was to serve the public interest by providing content that is under produced in commercial media, such as educational programming and local news” (Evans 2015).

As the radio became more popular, each local area had also started developing radios and this is where radio stations have begun. There are different radio stations in local areas and different news and information aired about what was happening in that area. Eventually, the radio has been very powerful device to connect with a wider audience.

Even in our today’s society, radio is still one of the most popular ways to broadcast the news and receive information about our local area news, weather and to be relaxed with music. Radio broadcast can provide real time news and information, broadcasted 24 hours a day in 7 days to provide the most recent updates to the public. Radio stations have the ability to reach across country’s boarders and become a source of news and information where reliable news is limited.

Reference List

Evans, SK 2015, ‘Defining distinctiveness: The connections between organisational identity, competition, and strategy in public radio organisations’, Journal of Business Communication, 52 Issue 1, p.42-67.

Levi Zeleza, M 2014, ‘Catalyzing Sustainable Social Change through Public Communication, Radio for Development, and Participatory Monitoring and ’, Qualitative social Research, Vol.15Issue 3, p.1-10.