The Evolution of Television
In 1939, the
first television broadcasts were transmitted in North America at the height of
its golden age had its pre-eminence challenged. However, World War II delayed
the widespread development of television and it was not until the 1950s that
television would become the new medium mass of communication (Crowley &
Heyer 2011). By the early 1950s, there was a rapid increase in sales of
televisions sets as “the mass audience that was enamoured with radio in the
1930s adapted with enthusiasm to television” (Crowley & Heyer 2011, p.
220).
The culture of
television began to emerge in Western society. In 1950s, television was
extremely suited to the family dynamic. Lynn Spigel (2011) explores the social
impact that television had on our society in the 1950s in “Making room for TV”.
Television programmes that were developed during the 1950s frequently reflected
the shift in domestic space the— living room became the focus of television set. Reality
television is the latest innovation in programming and it is linked with ideas
of brand communities and internet (Spigel 2011). In addition, the innovative
digital television has changed the nature of viewing demographics. Advertising
can now be directed to place communities because those communities can be
recognized by the advertising agencies at some level that was possible in previous
eras, when advertising was directed to the formless mass also known as “the
public”(Study Guide 7, 2015).
Television is also responsible for social changes to our society. The changes is that most people spend too much watching television shows or movies and physical activities, less communication is becoming less. The changes in technologies has been responsible for both positive and impact changes to our society.
Television is also responsible for social changes to our society. The changes is that most people spend too much watching television shows or movies and physical activities, less communication is becoming less. The changes in technologies has been responsible for both positive and impact changes to our society.
Television is
now used to bring worldwide news, advertisement, movies and entertainments
throughout the world. Watching television has become an integral part of
people’s daily lifestyle.
References
Crowley, D
& Heyer, P 2011, Communication in history: technology, culture, society,
6th edn, Pearson, Sydney.
Spigel, L 2011,
“Making room for TV”, in D Crowley and P Heyer (eds), Communication in history:
technology, culture, society, 6th edn, Pearson, Sydney.
Moodle, study
guide module 7. 2015.
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