Saturday, 2 May 2015

Blog #3- Week 7 Topic

The Evolution of Television

In 1939, the first television broadcasts were transmitted in North America at the height of its golden age had its pre-eminence challenged. However, World War II delayed the widespread development of television and it was not until the 1950s that television would become the new medium mass of communication (Crowley & Heyer 2011). By the early 1950s, there was a rapid increase in sales of televisions sets as “the mass audience that was enamoured with radio in the 1930s adapted with enthusiasm to television” (Crowley & Heyer 2011, p. 220).

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEUzCrgMwxlUbmOHt99XWf3YTc1EcXL0FdOEDh71VSzznVm3G5i7A-HUAbtHBjUWr1BigExjyzM9-fcNKfGvG8UhZlf2FXC1JoR_jUuPgWQruT1-5rg6R456sELcCLUa9f4RjhcYZNLxrM/s1600/old_tv.jpg


The culture of television began to emerge in Western society. In 1950s, television was extremely suited to the family dynamic. Lynn Spigel (2011) explores the social impact that television had on our society in the 1950s in “Making room for TV”. Television programmes that were developed during the 1950s frequently reflected the shift in domestic space the living room became the focus of television set. Reality television is the latest innovation in programming and it is linked with ideas of brand communities and internet (Spigel 2011). In addition, the innovative digital television has changed the nature of viewing demographics. Advertising can now be directed to place communities because those communities can be recognized by the advertising agencies at some level that was possible in previous eras, when advertising was directed to the formless mass also known as “the public”(Study Guide 7, 2015).

Television is also responsible for social changes to our society. The changes is that most people spend too much watching television shows or movies and physical activities, less communication is becoming less. The changes in technologies has been responsible for both positive and impact changes to our society.

Television is now used to bring worldwide news, advertisement, movies and entertainments throughout the world. Watching television has become an integral part of people’s daily lifestyle.

References
Crowley, D & Heyer, P 2011, Communication in history: technology, culture, society, 6th edn, Pearson, Sydney.

Spigel, L 2011, “Making room for TV”, in D Crowley and P Heyer (eds), Communication in history: technology, culture, society, 6th edn, Pearson, Sydney.

Moodle, study guide module 7. 2015.

1 comment:

  1. Tito Titanium Tent stove - TITanium Art & Tools
    Tito race tech titanium Titanium titanium piercing jewelry tent stove is a titanium blue modular, hypoallergenic titanium earrings 3-piece construction for the Tito Ti, a portable tool-for-use tool that allows the user to easily place items for use. Tito  titanium wedding ring Rating: 4.7 · ‎1 review · ‎$17.79

    ReplyDelete